PRIVACY POLICY

 

Information Collection and Use

 

Information Collection

Enternet Mall, Inc. is the sole owner of the information collected on EnternetMall.com. Enternet Mall, Inc. collects information from our users at several different points on our Web site.

 

Registration

In order to use some portions of this Web site, a user must first complete a registration form. During registration a user [is required to] give[s] contact information (such as name and email address). We use this information to contact the user about services on our site for which he has expressed interest.  It is optional for the user to provide demographic information (such as income level and gender), and unique identifiers (such as, username and password), but encouraged so we can provide a more personalized experience on our site.

 

Order

We request information from the user on our order form. A user must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).  This information is used for billing purposes and to fill customer’s orders.  If we have trouble processing an order, the information is used to contact the user.

 

Information Use

 

Profile

We store information that we collect through cookies, log files, clear gifs, and/or third parties to create a profile of our users.  A profile is stored information that we keep on individual users that details their viewing preferences.  Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor a user’s visit to our Web site, and to direct pertinent marketing promotions to them.  We [do not] share your profile with other third parties.  [Your profile is shared in aggregate form only.] [Your profile is shared together with your personally identifiable information.]

 

Cookies

A cookie is a piece of data stored on the user’s computer tied to information about the user.  [Usage of a cookie is in no way linked to any personally identifiable information while on our site.]  We use [both] session ID cookies [and] persistent cookies.  For the session ID cookie, once users close the browser, the cookie simply terminates.  A persistent cookie is a small text file stored on the user’s hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions. http://www.truste.com/consumers/users_faqs.html#cookies

 

Some of our business partners use cookies on our site (for example, advertisers).  However, we have no access to or control over these cookies, once we have given permission for them to set cookies for advertising. 

 

Third Party Advertising

The ads appearing on this Web site are delivered to users by Commission Junction and LinkExchange, our Web advertising partners. Information about users’ visit to this site, such as number of times they have viewed an ad (but not user name, address, or other personal information), is used to serve ads to users on this site. For more information about Commission Junction and LinkExchange, cookies, and how to "opt-out", please visit their sites at: http://www.cj.com/privacy.asp and http://www.bcentral.com/help/policy/privacy.asp.

 

This privacy statement covers the use of cookies by EnternetMall.com only and does not cover the use of cookies by any advertisers. 

 

Log Files

Like most standard Web site servers we use log files.  This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use.  IP addresses, etc. are not linked to personally identifiable information.

 

Clear Gifs (Web Beacons/Web Bugs)

Our third party advertising companies may employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. [Clear gifs are tied to users’ personally identifiable information.] [Clear gifs are not tied to users’ personally identifiable information.]

 

Clear Gifs can "work with" existing cookies on a computer if they are both from the same Web site or advertising company.  That means, for example, that if a person visited “www.companyX.com”, which uses an advertising company's clear gif, the Web site [or advertising company] would match the clear gif's identifier and the advertising company's cookie ID number, to show the past online behavior for that computer. This collected information would then be given to the advertising company [or Web site].  To learn more about our advertising company’s use of clear gifs, please go to http://www.cj.com/privacy.asp and http://www.bcentral.com/help/privacy.asp

 

In addition, we may use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients.  This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.  If users would like to opt-out of these emails, please see the Opt-out section.

 

Communications from the Site

Special Offers and Updates

We send all new members a welcoming email to verify password and username. Established members will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Choice and Opt-out sections.

 

Newsletter

If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address.  Out of respect for our users privacy we provide a way to opt-out of these communications.  Please see the Choice and Opt-out sections.

 

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement.  For instance, if our service is temporarily suspended for maintenance we might send users an email.  Generally, users may not opt-out of these communications, though they can deactivate their account.  However, these communications are not promotional in nature.  [Users may opt-out of these communications.]

 

Customer Service

We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.

 

Sharing

Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

 

These are the instances in which we will share users’ personal information:

 

Third Party Intermediaries

We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

 

Service Providers

We partner with other third parties [Mal’s e-Commerce] to provide specific services.  [For example, our shopping cart]  When the user signs up for these particular services, we share names, or other contact information that is necessary for the third party to provide these services.  These third parties are not allowed to use personally identifiable information except for the purpose of providing these services.

 

Business Transitions

In the event Enternet Mall, Inc. goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ personal information will, in most instances, be part of the assets transferred.

 

Choice/Opt-out

Our users are given the opportunity to ‘opt-out’ of having their information used for purposes not directly related to our site at the point where we ask for information.  For example, our order form has an ‘opt-out’ mechanism so users who buy a product from us, but don’t want any marketing material, can keep their email address off of our lists. 

 

Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email.

 

Users of our site are always notified when their information is being collected by any outside parties.  We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

 

Links

This Web site contains links to other sites. Please be aware that we, Enternet Mall, Inc., are not responsible for the privacy practices of such other sites.  We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.  This privacy statement applies solely to information collected by this Web site

 

Surveys [& Contests]

[From time-to-time] our site requests information from users via surveys or contests.  Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information.  The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).  Contact information will be used [shared with the contest [survey] sponsors] to notify the winners and award prizes.  [Anonymous] Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.  Users’ personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users’ personally identifiable information for any secondary purposes.

 

Tell-A-Friend

If a user elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address.  Enternet Mall, Inc. does not store this information.

 

Chat Rooms, Message Boards, and Public Forums

Please keep in mind that whenever you voluntarily disclose personal information online - for example on message boards, through e-mail, or in chat areas - that information can be collected and used by others. In short, by posting personal information online that is publicly accessible, you may receive unsolicited messages from other parties in return.

 

Security

This Web site takes every precaution to protect our users’ information.  When users submit sensitive information via the Web site, their information is protected both online and off-line.

 

When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry - SSL.  While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just ‘surfing’.   

 

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line.  All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices.  Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. 

 

If users have any questions about the security at our Web site, users can send an email to: .

 

 

Correcting/Updating/Deleting/Deactivating Personal Information

If a user’s personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users’ personally identifiable information. This can usually be done at the [member information page] or by emailing our Customer Support at [].  [Or, contact us by telephone or postal mail at the contact information listed below].

 

Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. 

 

Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us at:

 

Phone:    (704)528-4050

Fax:        (704)528-0023

Email:    

Address: 325 South Main Street

              Troutman, NC 28166

Web site: http://www.enternetmall.com